Today Alphonse Mucha is recognized for the bridge he created between “high art” and commercialism a great example of this is his Box for the “Gaufrettes Vanille” Lefèvre-Utile biscuits (see below).
Mucha showed the people of his time and us that commercial work doesn’t have to be bland, it can be a powerful piece of art full of beauty and detail. He tried to integrate art into peoples everyday lives. He designed everything he possibly could: Jewelry (see below) and textiles, beautiful posters even the smaller thing which people wouldn’t normally pay attention to such as soap and toothpaste.
It wasn’t just his commercial work that shook his time but his piece “slav epic” (see below) remains to this very day one of the most powerful contributions to the Czech art history. In fact all of his work was so influential that the Art Nouveau movement is often referred to as “Le style Mucha.”
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